In this article, I will share the ten best real estate video ideas you can use to get more leads from your social media pages. Sometimes you may wonder what to post, how to engage your audience, and encourage them to take the next step.
These real estate video walk through ideas will help you exactly do that. It will help you get more engagements from your posts, inquiry calls, and website visits organically. There is no need to run ads if you are short on budget. You can use these tips and make your brand known to the audience.
Ten Best Real Estate Video Ideas
I am sure you have a YouTube channel, an Instagram page, a Facebook page, and a TikTok account where you can post your videos in long format and short formats via Reels, YT Shots, and TikTok.
You must understand that every platform is different, and the taste of each social media platform is different. You must create a special video for each network to target a specific audience. Don’t post the same real estate video ideas to every platform. That will make you less professional, and people don’t want to leave TikTok for YouTbe. Do not tell them to do that.
Be on the platform, create for their audience, and you will start to seem like you are a part of their community. The social media platform will like you and probably boost your real estate videos, and you will reach more audience. That is what I have found by posting on each social media network. So here are those ten real estate video ideas you can use to get more organic leads.
Table of Contents
1. Create a First-Time Home Buyer Video
Start with posting a first-time home buyer video if you are a real estate agent. People always want to know what extra things they need to do to get their dream house. Use your experience and expertise to show and explain the exact process of buying a home in the neighborhood.
Tell them how they can determine what they can afford, get pre-approvals, the questions they must ask their agent, and why a home inspection is required, and explain all the basic things most people might wonder. That way, you will present yourself as an expert who knows how to get a good house.
2. Create a Real Estate Promotional Video
Real estate promotional videos are the best way to show buyers the services you provide and the house you have sold. Show them how you can help them to a similar result or even better according to their needs.
Use emotions with the video and images you share on social media platforms and make the home buyer feel it. And when you post a good emotional video, be sure to add a CTA (call to action) to it, like your name, phone number, email address, and website, to direct them to the next step.
3. Property Listing Videos
Property listing videos are common to post, as most agents do. Research says more than 60 percent of home buyers made an offer on a home they had only seen digitally. It shows how marvelous listing and real estate video walk throughs are to give prospects a look and feel of the house.
But you must only post beautiful homes from every angle possible, with eye-catching furnishing and garden. Know that you are making a first impression and that the first 3 seconds of that video are everything. People don’t have patience these days. You must work on your first impression and make it as eye-catching as possible.
4. Use Just Sold Videos
Just-sold videos are great ways to show your wins to your potential buyer. These videos are proof of your worth. It tells your clients that you know the ins and outs of the business and can find them a good house, which will build your credibility.
If you don’t want to make a new video for this, as creating these videos is time-consuming and takes money for production, you can redesign your listing videos. Modify them using a sold symbol, and use them as just sold videos on your social media pages.
5. Housing Market Update video
Everyone wants to know what is happening in the market and how it can affect them as home buyers. If you create videos about updates with industry trends and educate your audience about upcoming events, you will seem like a leader in the market. The solution you will give is that worthy, and people will start to follow you in great numbers as you are a reliable source of housing market updates.
You can also share market trends that might impact the real estate market, new opportunities for home buyers, recent government policy changes, and the pros and cons of it. So your audience can benefit from it and reach out to you for their real estate needs.
6. Basic Real Estate Tips
Posting some basic real estate tips is always helpful. Here you will create a short video and a big YouTube video to give people advice on what they should do when purchasing a house. You can use something like ‘Ten first-time buyer tips to get your dream house” Create a real estate video that is super informative and helps people in some way.
You can also share tips on home improvement, interior design, do-it-yourself stuff, and a few tips for a better investment. The list can go on, but the main point is to share some real estate video ideas that really help people and increases your watch time.
7. Home Buying Mistakes to Avoid
I have seen that many real estate agents post videos about home-buying mistakes with real-life examples. You can also share those tips to help home buyers stay safe. Plus, you can interview home buyers who have recently purchased a house and ask them what they did wrong and why.
These real-life examples will uncover many hidden aspects of fraud and scams that people face, as frauds are common in the real estate sector. You can alert people and make them follow you as a potential lead.
8. Realtor Intro video
You can also post a realtor introduction video. Who you are, your company background, awards and achievements, and previous sales. You can also talk about your hobbies, interests, and why you love real estate, which will present you as an average man in a friendly way. By posting a realtor introduction video, you will look more human.
9. Some Real Estate Agent Tips
Don’t just post home buyer videos. Post real estate agent tips, as many people want to become an agent. Those tips will help them. Plus, it will create a network between you and other agents.
Do some research, and understand what makes a good agent. And, then use your own experience with it and post a video and show people that you qualify for all you are saying in these videos.
10. Sale Announcement Video
Sale announcement videos help show people the type of homes you represent. It can boost buyer confidence and show them that you are the best realtor to hire if they want a similar home. This social proof will help you get a referral you have already proved yourself.
So these are the best real estate video ideas you can use to gain more impressions, likes, shares, and followers without running an Ad campaign. But treat every social media network differently, or else your efforts will go to waste, and you will lose interest along the way.